Bacall Associates views social
media as an excellent helping tool to several business owners. It can help you
with your public relations as well as fostering your integrated marketing
communication (IMC) plan. Bacall is known for their cost effective integrated
public relations, marketing and sales campaigns in the United Kingdom, Asia
like Singapore and Hong Kong.
It’s critical to have an IMC
plan first before you start communicating
with the world about your company according to Bacall Associates. It may contain
different approaches on how to communicate your business with your target
audience. It can also be a powerful guideline to marketing teams during
implementation to reduce any concerns and to prevent any internal disagreements
between stakeholders.
Social media is considered
essential to any IMC plan these days whilst your IMC can use several different
communication mediums such as content marketing, public relations, advertising
and social media. Bacall Associates found the impact of social media on the
following areas, which proved that it could improve your IMC plan.
Public relations (PR)
Social media has lessened the
pressure on PR pros over the past few years because it offers great benefit and
easy accessibility to them. They can get a comment out within minutes of the
news breaking with social media, its speed and relevance are really remarkable.
Your social media audience should be connected to your sources.
Advertising
Social media made a huge
change in the world of advertising today because it can specifically target
your audience, easily measure your social media advertising ROI, and
immediately make changes to your advertisements, that’s why business owners put
big advertising budgets on social media nowadays.
